Joy is watching a squirrel!

Say Carlsberg and I suppose you think of nothing else but beer and then of course, you are right! The Carlsberg Group in Copenhagen, Denmark, as everyone knows, has Carlberg beer as its main brand.I suppose I was surprised then to hear that Carlsberg launches Web-TV channel about football and fan life. Recently,the Carlsberg Brewery launched a football web-TV-channel partofthegame.tv. In fact,they launched 5 channels showing all aspects about football from the classic football matches to life as a fan. It really makes me wpnder what has beer got to do with football. Anyway and anyhow, watching one of the YouTube video entitled Viral Carlsberg Sport, ardilla futbolera, Dinamarca 2008 is but a joy. Joy is watching a squirrel!



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